PRESS

REGEN PROJECTS

Hollywood, CA

GALLERY

INFORMATION

The new home of Regen Projects in Los Angeles is a distinctive new arts venue that will highlight the impressive work of prominent local and international artists while serving as an anchor, establishing an eastward shift in the cultural center of the city.  The new building stands apart, both physically and figuratively, in this burgeoning section of Hollywood. While neighboring structures are setback, the gallery building sits immediately adjacent to Santa Monica Boulevard. By using the former one-story brick and bowstring-truss building on the site as an armature, the existing building footprint was maintained. As a result, the project stands out of plane from its neighbors and can be seen prominently down the long stretch of boulevard. The architecture separates itself from the context, while taking cues from it as well. In contrast to the cacophony of signs, architectural styles, and piecemeal development, the existing building openings were carefully edited and the building was wrapped in a taut white plaster skin to bring it a contemporary reading. However, above the ground floor, an aggregation of volumes, housing the outdoor lounge, offices, and rooftop sculpture deck, create an interplay of physical and programmatic elements reminiscent of the neighborhood’s diversity.